How can we work together?

Three neatly packaged services.

Because apparently “it depends” is difficult to put on a button.
Some clients are trying to understand one problem. Others are working through a bigger change. And some need an experienced perspective alongside them as the decisions keep coming.

These are three places we can start. What happens after that depends on your business.

01

Strategic Diagnostic

For when you know something isn’t working, but don’t yet know what actually needs fixing.

For you if

You’re facing a specific problem, decision or investment and want to understand what is really getting in the way before spending more time or money on it.

What we do

I look beyond the symptom you came in with and work through the parts of the business that may be contributing to it.

You leave with

A clear diagnosis of what matters, what doesn’t and what I think should happen next.

02

Business + Brand Strategy

For when one change in the business is starting to affect several others.

For you if

Your business already exists, but you’re repositioning, changing the offer, entering a new market or moving into a stage your earlier decisions were not built for.

What we do

We work through the connected business, brand and marketing decisions together rather than treating each one as a separate project.

You leave with

A strategic direction the business can support and the brand can credibly represent.

03

Founder Advisory

For when the business keeps producing decisions that should not all be made alone.

For you if

The business is moving and what you need is not another project, but an experienced outside perspective you can bring decisions to as they appear.

What we do

We use the time where it matters most across offer, marketing, positioning, sales, partnerships and the decisions connecting them.

You leave with

A consistent strategic counterpart without building a full senior strategy role in-house.

You don’t need to know which one fits before you get in touch. Start with what you’re stuck on and we’ll work out where to begin.

Bring me what you’re stuck on — Send me an email
Prefer to talk it through? — Book a call
Founder Foundation

If you're starting from the beginning

An eight-week process for founders who are still working out what the business needs to become. We test the idea, question the assumptions behind it and work through the commercial and operational decisions it needs before turning what we learn into the beginning of a brand.

Explore Founder Foundation
Other ways in

If you're not looking for advisory

You don’t have to hire me for a larger engagement to think with me, use what I know or keep following the work.

Think with me

One Hour. One Problem.

Bring one business or brand question, decision or problem you keep going in circles on.

We spend 60 focused minutes taking it apart and working out what actually deserves your attention next.

Book a call
Keep thinking

The Newsletter

One useful thought at a time about business, brand, credibility and the decisions behind them.

Plus tools, resources and practical things worth knowing when you’re building without an entire team behind you.

Sign up
Do it yourself

The Field Guide

Tools, prompts, instructions and resources for the things you don’t need to pay an expert to do.

Practical help for the parts of building a business that make more sense to handle yourself.

Coming soon

Okay. But what does all of this actually change?

The format is only part of the answer. What matters is what becomes clearer, easier or more useful once we’ve done the work.

See what changes