Terms of service
Effective Date: August 21, 2026
These Terms & Conditions (“Terms”) govern your use of this website and, where applicable, the services and other offerings provided by Alice Kaufmann, sole proprietor (“Call It Something,” “I,” “me,” or “my”).
By using this website, purchasing or booking an offering, or entering into an agreement for services with me, you agree to these Terms where they apply to you.
For consulting engagements and other client work, these Terms form part of the general contractual framework. The specific scope, timing, fees, payment schedule and other project-specific terms will be set out in a separate written proposal, agreement, statement of work or similar document (“Agreement”). If an Agreement conflicts with these Terms, the Agreement controls with respect to that engagement.
1. About Call It Something
Call It Something is an independent consulting practice operated by Alice Kaufmann as a sole proprietor in Fort Lauderdale, Florida.
Business address:
3031 NE 51st Street
Fort Lauderdale, FL 33308
United States
Email:
something@callitsomething.com
2. What I Offer
Call It Something provides strategic consulting and related services at the intersection of business, brand and marketing.
Services may include strategic advisory, diagnostics, business and brand strategy, positioning, messaging, brand development, website and communication work, Founder Foundation, individual consulting sessions and custom projects.
I may also offer free or paid publications, newsletters, books, digital content, educational material or other products from time to time.
The availability, scope and price of any offering may change. Nothing displayed on this website constitutes an obligation to accept an engagement or provide a particular service.
3. Who I Work With
My services are intended for adults aged 18 or older, including founders, prospective founders, businesses, organizations and individuals seeking services for professional or entrepreneurial purposes.
I reserve the right to decline an inquiry or proposed engagement.
4. How an Engagement Begins
Visiting this website, contacting me or discussing a potential project does not by itself create a consulting relationship.
Unless expressly stated otherwise for a particular offering, a consulting engagement begins when the applicable written Agreement has been accepted or signed by both parties and any payment required before commencement has been received.
The Agreement will define the scope of work, deliverables, timing, fees and any terms specific to that engagement.
5. Scope of Work
I will provide the services described in the applicable Agreement.
The scope may include advice, analysis, strategy, recommendations and/or hands-on work such as positioning, messaging, brand development, website content or other agreed deliverables.
The number of concepts, revisions, meetings and deliverables included in a project will be determined by the Agreement where relevant.
Work requested outside the agreed scope is not automatically included. Additional work may require a revised scope, additional fee or separate Agreement.
6. Fees and Payment
All fees are stated and payable in U.S. dollars unless expressly agreed otherwise.
Invoices are due within 15 calendar days of the invoice date unless a different due date or payment schedule is stated in the applicable Agreement or invoice.
For short or smaller engagements, full payment may be required before work begins.
For larger or longer engagements, deposits, installments or milestone payments may apply as specified in the Agreement.
Founder Foundation
Unless otherwise agreed in writing, Founder Foundation is paid:
50% before the engagement begins, and
50% halfway through the agreed engagement period.
The second installment is therefore due during the engagement and not upon delivery of the final work.
Work may be paused if a payment becomes overdue. Any resulting delay may affect the original project schedule.
7. Sessions, Rescheduling and No-Shows
Individual scheduled sessions may be rescheduled without charge if I receive at least 24 hours’ notice before the scheduled start time.
Sessions cancelled or rescheduled with less than 24 hours’ notice, as well as no-shows, may be charged in full.
I understand that genuine emergencies happen and may make exceptions at my discretion where circumstances reasonably justify one.
If I need to cancel a session, you may choose between rescheduling it at no additional cost or receiving a full refund of any amount paid specifically for that session.
8. Cancellation or Termination of an Engagement
Either party may end an ongoing engagement subject to the applicable Agreement and these Terms.
If you terminate an engagement after work has begun, you are responsible for the value of all services performed and work completed or substantially undertaken through the effective date of termination.
This applies even where a work step has begun but the resulting analysis, concept, recommendation or deliverable has not yet been presented or delivered.
For fixed-fee projects, the amount earned will ordinarily be determined based on the work actually performed, including completed or substantially undertaken project phases. Where that cannot reasonably be determined from the project structure, documented time spent may be used to determine the value of work performed.
If you have paid more than the amount earned as of termination, I will refund the remaining balance.
If the value of work already performed exceeds payments received, the outstanding amount remains payable.
I may terminate an engagement if continuing it would be unlawful, professionally or ethically inappropriate, if required information or payment is repeatedly withheld, if I am subjected to abusive or threatening conduct, or if another material circumstance makes continued collaboration unreasonable.
If I terminate an engagement for reasons not caused by your breach or conduct, you remain responsible only for work properly performed through the termination date and any excess prepaid amount will be refunded.
9. Refunds
Payment for work already performed is generally non-refundable.
A client is not entitled to a refund merely because they disagree with, dislike or choose not to use advice, strategy, creative work, recommendations or other results that were properly provided within the agreed scope.
The fact that work has not yet been presented or delivered does not by itself mean that the work has not been performed.
Where a refund is due under these Terms or an Agreement, I will initiate the refund promptly using the appropriate payment method. The time required for funds to appear in your account depends on the banks, card networks, payment processors or other financial institutions involved and is outside my control.
Nothing in this section limits any non-waivable refund, cancellation or consumer right applicable by law.
10. Client Responsibilities
Good work depends on access to accurate information and reasonable participation from both sides.
You agree to provide information, materials, access, decisions and feedback reasonably required to perform the agreed services and to ensure that information you provide is accurate to the best of your knowledge.
Delays in providing required information, approvals or feedback may result in corresponding project delays.
If a project becomes inactive for an extended period because required client input is missing, I may pause the engagement and propose a revised schedule before work resumes. If significant additional work or rescheduling is required as a result, any additional fee will be discussed and agreed before it is incurred.
11. Professional Judgment and Results
You are hiring me for professional judgment, experience and work, not for a guaranteed business outcome.
I do not guarantee any particular level of revenue, profit, sales, growth, investment, customer acquisition, conversion, market acceptance, brand awareness, media attention or other commercial result.
Business and brand decisions depend on circumstances outside my control, including your execution, customers, competitors, market conditions and later decisions.
Where appropriate, we may make decisions together and I may develop or implement agreed work rather than simply provide recommendations. Final responsibility for operating your business and deciding whether to adopt or implement a recommendation remains with you.
12. No Legal, Tax, Financial or Investment Advice
Unless expressly stated otherwise, my services do not constitute legal, accounting, tax, financial, investment or other regulated professional advice.
Where a decision requires expertise in one of those areas, you are responsible for obtaining advice from an appropriately qualified professional.
13. Intellectual Property — Client Deliverables
The applicable Agreement will identify the deliverables created specifically for your project and any particular intellectual property terms that apply to them.
Unless otherwise stated in the Agreement, upon full payment of all amounts due for the applicable work, you receive the agreed rights to the final deliverables created specifically for you.
Drafts, unused concepts, rejected directions, exploratory work and materials not identified as final deliverables are not transferred unless expressly agreed in writing.
14. My Pre-Existing Materials, Methods and Know-How
I retain ownership of my pre-existing intellectual property and of general methods, processes, frameworks, tools, templates, systems, know-how, working methods and concepts that are not created exclusively as a final client deliverable.
Nothing in an engagement prevents me from continuing to use the experience, skills, general knowledge, ideas, methods and know-how developed or used in the course of my professional work, provided I do not disclose your confidential information or reproduce intellectual property owned by you.
15. Materials You Provide
You retain ownership of materials you provide to me.
You represent that you own, license or otherwise have the right to provide and authorize the use of any text, photographs, trademarks, logos, data, documents or other materials supplied for the engagement.
You grant me the limited permission necessary to use those materials solely for performing the agreed work.
16. Confidentiality
I will treat non-public information disclosed to me in connection with an engagement as confidential and will not disclose it to third parties except where reasonably necessary to perform the services, where you have authorized disclosure or where disclosure is required by law.
You agree to treat any non-public confidential information I provide to you on the same basis.
Confidential information does not include information that is publicly available through no breach of these Terms, was already lawfully known to the receiving party, was independently developed without use of confidential information or was lawfully obtained from another source.
Where a project requires more extensive confidentiality obligations, the parties may enter into a separate nondisclosure agreement.
17. Technology, AI and Third-Party Tools
I may use appropriate digital tools and third-party services in performing my work, including communication, scheduling, cloud, research, productivity and artificial intelligence tools.
I use these tools as tools. Professional judgment and responsibility for my work remain with me.
I do not knowingly submit personally identifiable client information to public generative AI systems as part of my work.
Where sensitive information needs to be processed through a third-party service in a way that is material to the engagement, I will communicate this transparently where appropriate.
Third-party providers may maintain their own privacy, security and data-processing terms. Additional information about personal data processing is provided in the Privacy Policy.
18. Portfolio, Case Studies and Client Names
I will not publicly identify you as a client or publish your confidential project work as a portfolio piece, testimonial or case study without your permission.
If you give permission, we may agree on the name, work, information and results that may be shown.
Permission to display work may be withdrawn prospectively by agreement, although this does not necessarily require removal of materials already lawfully distributed in fixed or printed formats.
19. Testimonials
If you voluntarily provide a testimonial and authorize me to use it, I may publish it on my website or in other communications in the form agreed with you.
Testimonials describe individual client experiences and do not constitute a promise or guarantee that another client will achieve the same result.
20. Ethical and Professional Fit
I decide independently which clients and projects I accept.
I may decline work that I believe conflicts materially with my professional or ethical standards or where I do not believe I am the right person to provide meaningful help.
During an existing engagement, I will not use this provision merely to abandon agreed work without cause. Any termination of an existing engagement will be handled in accordance with Section 8 and the applicable Agreement.
21. Communication and Availability
Communication channels, meeting schedules, project timelines and expected response times may be specified in the applicable Agreement.
Unless expressly agreed otherwise, an engagement does not include continuous or on-demand availability.
22. Website Content
The content of this website is provided for general informational purposes.
Reading the website, newsletter, articles, publications or other freely available content does not create a consultant-client relationship.
Website content is not individualized advice and should not be treated as a substitute for advice based on your particular circumstances.
I may update, change or remove website content and offerings from time to time.
23. Website Intellectual Property
Unless otherwise indicated, the text, original graphics, branding, design elements and other original content on this website are owned by or licensed to me and are protected by applicable intellectual property laws.
You may view and use the website for normal personal or business informational purposes.
You may not reproduce, republish, sell, systematically copy, distribute or commercially exploit substantial portions of the website or my proprietary materials without permission.
Nothing here prevents ordinary sharing of links to publicly available pages or reasonable quotation where permitted by law.
24. Newsletter, Publications and Books
I may publish newsletters, articles, books, guides or other editorial or educational material.
Unless an offering expressly states otherwise, such material is general information and does not constitute individualized consulting or create a client relationship.
Free newsletter subscriptions may be cancelled at any time using the unsubscribe method provided with the communication.
Separate purchase, licensing, refund or delivery terms may apply to paid books, digital publications or other products and will be disclosed where applicable.
25. Third-Party Websites and Services
This website and my services may link to or rely on third-party websites, software or services.
I am not responsible for the content, availability, security, privacy practices or independent actions of third-party providers that I do not control.
Your use of those services may also be subject to their own terms and policies.
26. Limitation of Liability
To the fullest extent permitted by applicable law, I will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost business opportunities or loss of data arising from or related to the website, services or an engagement.
To the fullest extent permitted by applicable law, my aggregate liability arising from or relating to a particular engagement will not exceed the total fees actually paid to me for the services giving rise to the claim.
These limitations do not apply to liability that cannot lawfully be excluded or limited.
Nothing in these Terms excludes liability for fraud, willful misconduct or any other liability that applicable law does not permit to be excluded.
27. Third-Party Claims and Indemnification
You agree to indemnify and hold me harmless from reasonable third-party claims, damages, liabilities and expenses arising directly from:
- materials you supplied that infringe or violate another person’s intellectual property or other legal rights;
- materially false or unlawful information or instructions you provided;
- your unlawful use of deliverables; or
- your use of the work in a manner materially inconsistent with the rights or limitations agreed between us.
This obligation does not apply to the extent a claim results from my own negligence, willful misconduct, breach of these Terms or violation of law.
28. International Clients and Mandatory Consumer Rights
I may work with clients located outside the United States, including clients in Germany and other German-speaking countries.
These Terms are not intended to exclude or restrict consumer protections or other statutory rights that cannot legally be waived.
If you qualify as a consumer under laws applicable to you, mandatory consumer protection laws may apply regardless of provisions in these Terms concerning governing law, refunds, cancellations, jurisdiction or liability.
Where applicable law provides a statutory right of withdrawal or cancellation for a distance contract, that right remains available to the extent required by law.
If you request that services begin during a statutory withdrawal period, additional consent or acknowledgement may be required before work begins.
29. EU and EEA Consumers
If you are acting as a consumer and applicable European Union or European Economic Area consumer law applies to your purchase, you may have a statutory right to withdraw from a distance service contract within 14 days after the contract is concluded, subject to applicable exceptions and requirements.
If you expressly ask me to begin providing services before that withdrawal period expires and later exercise a valid withdrawal right, you may be required, where permitted by applicable law, to pay for the portion of services already performed before withdrawal.
Where a service has been fully performed during the withdrawal period after the legally required express request, consent and acknowledgement, the statutory withdrawal right may cease where applicable law provides for that result.
Where these rules apply, the required consumer information, withdrawal instructions and any necessary consent to early performance will be provided in connection with the Agreement.
30. Governing Law and Venue
Except where mandatory law applicable to you provides otherwise, these Terms and any dispute arising from them or from services provided by me are governed by the laws of the State of Florida, without regard to conflict-of-law principles.
Subject to any mandatory jurisdiction rights that cannot legally be waived, the state and federal courts located in Broward County, Florida will have jurisdiction over disputes arising from or relating to these Terms or an engagement.
Before commencing formal proceedings, both parties are encouraged to make a reasonable good-faith effort to resolve the dispute directly.
Nothing in this section prevents either party from seeking urgent injunctive or other emergency relief where appropriate.
31. Changes to These Terms
I may update these Terms from time to time.
The current version will be published on this website with its effective date.
Updated Terms apply to use of the website after their effective date and to new engagements entered into after that date.
Changes do not retroactively alter the terms governing an existing engagement unless you and I expressly agree to the change in writing or applicable law requires otherwise.
32. Severability
If any provision of these Terms is found unenforceable or invalid, that provision will be interpreted or limited to the extent necessary to make it enforceable where legally possible.
The remaining provisions will continue in effect.
33. No Waiver
A failure or delay in enforcing a provision of these Terms does not waive the right to enforce that provision later.
34. Entire Agreement and Order of Precedence
For a client engagement, these Terms together with the applicable Agreement and any documents expressly incorporated into it constitute the agreement between the parties regarding the matters they cover.
If an Agreement contains a provision that conflicts with these Terms, the Agreement controls for that engagement.
35. Contact
Questions about these Terms & Conditions may be sent to:
Alice Kaufmann
Call It Something
3031 NE 51st Street
Fort Lauderdale, FL 33308
United States